Golf Digest partnered with Golfsmith to create an unprecedented custom integration that allowed consumers the chance to win a trip to the Golf Digest Hot List Summit, where a carefully selected panel of amateur golfers test clubs for the annual Golf Digest Hot List, the industry's largest equipment ranking.
The Hot List Insider sweepstakes was a multi-platform execution with digital, print, and in-store elements. A full-page ad ran in the August 2015 issue, and eight digital elements with varying dimensions were created and deployed to Golf smith's website. Golf Digest's creative services art department also designed in-store promotional elements displayed nationally in Goldsmith stores, as well as e-mail blasts and social-media promotional items.
Sweepstakes promoting a chance to win a trip to observe the 2016 "Golf Digest Hot List" testing.