debchutestudio

Gold Toe® Socks and Golf Digest partnered to create a high-profile promotion surrounding the four men's majors in 2015. Through a series of custom 1/2 page ads in each respective major preview issue, readers were directed online to a custom entry page to predict the hole that will have the highest scoring average related to par during each tournament. Those who predicted correctly were entered into a sweepstakes, from which the winners were drawn. The program was heavily supported through Golf Digest social networks including Facebook and Twitter.