To highlight Porsche's "Forever Amazing" campaign, Golf Digest created a Multi-platform program called "Timeless Tracks" that focused on iconic golf courses across America and included an in-book advertorial, a three-part branded-content video series and a social-media activation. The custom video series featured top golf journalists and golf photographers talking about "forever amazing" attributes of some of the most famous courses in the country over incredible imagery from Golf Digest's vast library. Each episode was built around one of three Porsche campaign pillars: Passion, Performance and Innovation, creating a subtle but distinct brand connection, and Porsche's own Forever Amazing videos were interspersed with the Timeless Tracks episodes in the Golf Digest Video Channel player. Videos produced by Salted Media New York, NY
A truly Forever Amazing golf course is built with pure passion—it inspires and awes, and maintains a maximum level of excitement over time. In this episode, our experts discuss two world-class courses in America and how they came to embody these principles.
Our panel of seasoned golf journalists offer a peek behind the curtain of two of this century's most revolutionary course designs, and share their unique journeys from conception to execution and subsequent fame.
Only very difficult, multi-faceted golf-course designs are ever considered hosts for major championships, and the two designs featured in this episode are considered the toughest tracks in America. Our experts discuss the magnetic draw of these layouts and golfer's quests to conquer them.